Google India Issued Legal Notice by Amul on Misuse of AdWords Platform

Google India Issued Legal Notice by Amul on Misuse of AdWords Platform

The Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which owns Amul brand, has sent a legal notice to Google India on fraudulent practices it claims to have found being carried out by individuals and organisations using the latter's platform.

The notice was issued to Google India on January 10 regarding individuals/organisations using Google platform for fraudulent practices, according to official statement on Wednesday.

Google India operates as a non-exclusive re-seller of Google LLC's AdWords program in India. 

GCMMF Managing Director R.S. Sodhi said, "They (Google) have benefited from Google Search advertising campaigns, which are being misused to scam innocent individuals in the name of Amul in India."

Amul ran a promoted ad on Google Search to educate customers against such fake campaigns and had created a dedicated page about it.